Let’s go shopping for some new sheets.
Bamboo, cotton, silk or modal. Linen, percale, sateen or hemp.
Now thread count is important everyone says, so do we go for 200 or 300, 400 or 600, 800 or 1000?
Are your eyes glazing over and your mind shutting down because everyone has given you their spiel on what is best in the sheeting arena?
Well you are not alone and over the past ten years the words “thread count” have a lot to answer for!
Let’s go back to basics and see if we can make this easy for you.
Thread count is simply the number of threads per square inch of fabric. These consist of vertical threads (warp) and horizontal threads (weft) woven together.
When looking for higher thread counts, sometimes 2 ply yarns are used and multiple yarns are inserted into the weft. The best fabric would be made with single ply yarns and have a single weft and warp; but the highest thread count you can get with this type of construction is about 400. Above that, 2 ply yarns and/or multi-picks must be used.
The talk about "single ply" over the past few years, was a reaction to customers feeling cheated by the concept of 2 ply. This is where a 300 thread count sheet made with 2 ply yarns could be called a 600 thread count.
In a quality product, the comfort value of thread counts over 300 is very little. A 300 thread count can feel far superior to a 1000 thread count depending on the fabric.
Thread count has become a simple metric used by marketing people to capture interest and impress with high numbers. A soft, silky feel sheet will be a single ply where a heavier more dense sheet which takes longer to dry and needs ironing is a double ply.
My view is touch, feel and think about the type of sleeper you are and the materials you like.
Do you like to snuggle under flannel sheets in winter which will feel soft and warm? If so a 300 or 400 thread count is perfect for both durability and softness.
In summer do you like to wake feeling dry and sleep on cool crisp sheets? Then pure cotton will suit you well as it is easy to wash, dries quickly and can be purchased in a thread count of 300 to 600.
My favourites are of course a bamboo/cotton mix as they need no ironing, are perfect in summer or winter, a 400 thread count is soft and durable, and drying time is minimal.
My last point is if it seems too good to be true when grabbing a special it usually is!
Hopefully I have made your next sheet purchase easier and with a little less stress.
At EcoSleep we like you to love the environment you sleep in wherever you are!
Today I was asked a simple question by a complete stranger as to what I did.
For a moment I thought of all my marketing material and what my brochure says and then I replied, “I design bed linen to help you sleep better at night.”
He looked at me for a moment and then started asking how I could help him and why did people have trouble sleeping.
To me it was like a true revelation that what I had designed was truly about this and I had missed the point of why I talk to people.
I asked him how he slept, Was he cold at night? Did he get tangled in the sheets? Who made the bed in the morning? on and on went the list.
Now I knew what he was after and how I could help him the conversation turned to what I do, how my product could help and why.
There were no glazed eyes or foot tapping we had connected and it was exciting to find we had a common goal, to help him get a good nights sleep.
My moment of truth had arrived and I had grasped it and happily asked my customer what he wanted and what his issues were that he currently had no solution to.
I had finally realised I didn't need to sell my product, I needed to solve my customers problems and that my friend would lead to a sale and a very happy person looking forward to a good nights sleep.
Pillow talk is defined as the relaxed, conversation that often occurs in bed at night. It is associated with honesty and bonding so please feel free to sit back and enjoy a read about your pillow choice even if you are not in bed!
We often assume that the key to a good night's sleep is a good mattress, but did you know the pillow you rest your head on is just as crucial?
We've all woken up with a crick in the neck feeling tired and groggy, and that has everything to do with your pillow(s)!
I have just had the job of shopping around for a new pillow as mine was fairly deflated and I realised how much there was too learn. As a designer of bed linen of thought I was pretty up to date but even for me it was a minefield so I hope my tips help.
The correct pillow for you should comfortably provide support for your head and your neck, and it shouldn't deflate or lose its fluffiness quickly.
There are now 11 different materials to fill a pillow, there is Firm, Medium or Soft density. A profile ranges from Specialty, Contour, High, Medium or Low and the sizes can vary from standard to European to Baby. Body or U Shape.
Here to help are a few basic notes to keep an eye out for when you're in the market for a new one or simply looking to switch out your old ones.
Know your pillow fill.
The most common fills for pillows are down feathers, synthetic/polyester fibres, Latex, or Wool. Natural goose down feather pillows are long-lasting and excellent in terms of comfort, so that's what many of us go for even though they can be a bit pricey. A more cost-friendly option would be synthetic/polyester fibre pillows, which are generally hypoallergenic, feels like down and are machine washable.
For firmer support, spongy memory foam and Latex pillows are a great alternative and my personal favourite
A fluffier a pillow provides better cushioning, can be cuddled into place and is longer lasting. A fluffy pillow also means that fresh air is still able to travel through it. Contrastingly, a lifeless one that's deflated and flat signifies that the pillow can no longer trap air, rendering it not ideal for giving comfortable support. To test fluffiness, fold a pillow in half and see if it unfolds on its own or give it a big hug and see if it fluffs back up. If not, you might have to look for a new pillow.
Sleeping position matters. Finally, how you position yourself in bed can really determine the type of pillow you'll need. A medium density and profile pillow will suit most back sleepers so make sure you get a fluffier pillow that lifts your head and chin, which can help with breathing and snoring.
As a rule if you sleep on your stomach, a soft density or low profile pillow will be the most suitable. and a firm and high pillow gives complete support for those that sleep on their side. A contoured pillow can be good for those who require more neck support as it moulds into the contour of your neck.
Like with everything a pillow is a personal choice and we all have our favourites so happy shopping next time you hunt for that perfect pillow to aid a great nights sleep.
Do you cringe when you walk into a store and the shop assistant is suddenly by your
side and not leaving until you purchase from them?
Or how about the opposite when you have found the product you would like to buy but
there is no sales assistant in sight and when you find one they tell you it’s not their area and cant help you!
Where did we go wrong in customer service and how can we
change it? We do want help finding a size at times and we may want more
information about a product so is it wrong to assume these questions will be
answered honestly and with a degree of knowledge about the item in
Is it any wonder we are trolling the online sites for products as we can email a
quick question while our feet are on the desk and have a reply in minutes and
not feel pressured into a sale.
I always enjoyed the shopping excursions with my mum heading into town by train
spending the day in stores looking for just the right item, then lunch and the
trip home with a happy smile and a new item held
Now my daughters say they don’t have time but will look on the internet at night
while watching TV and may run into a store near Uni to check it out then make up
Is it customer service as I originally thought that drove us away or is it maybe us
that do not have the time any longer to wander and find the enjoyment of making that special purchase, finding a bargain, feeling the clothes drape around us..?
Are we the shopper to blame for our own lack of interest and the current need for
speed and not enjoyment when it comes to shopping and is this why customer
service seems to have hit rock bottom in Australia?
Food for thought.
Hi and welcome to my posts.
I am Jane - a mum of 4, lover of dogs and cats, with a passion for stylish items for your home and the environment that don't
cost the earth.
I blog about interior design, natural living, decorating, family, and the environment. I am very proud of our eco-friendly Coshee bed linen and love to hear back from you so please contribute with your experiences and ideas.